Country Specialization
The interest in suburban property is currently growing both on the part of buyers, and by the developers. In this segment has directed many companies, including non-core. However, the perception among their opinion about the relative ease of cottage construction is often the reason for the low success of projects. Most often due to the fact that the quality of the projects do not always meet requirements trebovaniyam. Pribylny sektorNesmotrya buyers to the fact that the history of a country consists of the construction in our country for decades, competent and systematic approach to it began to take shape until the end of the ninetieth of the past century. It then became a member of the force of the idea of integrated development – cottage villages. Originally started to develop the sector of real estate. When classified by price homeownership, its level in this segment corresponds to $ 1 million. – $ 1 million. 300 thousand and above. To date, the company encountered unsatisfied demand in the economy class cabins in the segment, the price level is about $ 350 tys.Odnako, as noted by consumers and developers, largely suburban housing, especially that which is positioned as an elite, does not meet the set requirements. The reason was the absence of most construction companies, gained experience in this field. “The situation is thus – says Eugene Silin, Recruitment Consultant” UNITY-SET “, which specializes in recruitment for the construction and real estate – that are increasingly coming to the cottage building-profile investors. In this sector they are attracted to the apparent ease and profitability of both projects. As a rule, having the opportunity to purchase land, they decide to invest it in the construction of cottages, as one of the most promising. “At this point, as many experts and companies that are suited to the projects wisely, starting with the design and finishing of the building itself, units. Among other prevailing view that the construction of houses – is a way quite easily, and construction standards for a quick profit. In pursuit of its companies are starting to save, which primarily affects the quality of the executed proektov. Uscherbnaya ekonomiyaK Unfortunately, until now the village of exclusivity is often determined by its geographical location, rather than the quality of construction. Evaluation is often reduced to the determination of the direction and distance from the city, while other details are forgotten. According to Sergei Kozlovsky, president of the Corporation “INCOM” (a real estate investment and construction activity – Ed.), It is important to take into account the “surrounding landscape, the environment, neighboring objects. Projects that do not take into account the terrain and built next to the engineering services for the desire to save money, absolutely hopeless. ” After all, the first buyer seek to leave the city with its smog and barracks arhitekturoy. Odnako not every project is able to please the eyes of a harmonious conception of the village and mature style of all buildings. This is because the developers first and foremost seek to minimize costs for the project. “Often in the design department of the companies for which erected a gated development is one-off project, may be enrolled as a leading architect – consultant explains,” UNITY-SET “- develops the concept. The rest of the work on the preparation of working documents, amounting to 80% by volume is carried out by architects, designers, entry-level, often even in the unformed state. “The fact that Moscow has a large selection of objects for the design, including multi-story mixed-use. Do architects and designers have a choice, and they tend to choose the design of large objects. Through search for candidates, recruiters are increasingly faced with the current perceptions of their prejudice to work in cottage construction. “Most architects and designers feel they have similar projects uninteresting and unpromising professionally – said Eugene Silin. – This leads to what design attracts, as a rule, entry-level professionals who have minimal experience. And for most of them this is the first step in your career. “In other cases, personnel matters for small companies is outsourcing. Turning to the Bureau of Architecture and a drawing for the development of the concept and working drawings, the firm may not be in the state architect. It is not rare even by saving one is the rejection of supervision. This causes difficulties in adapting the project, when there is a need to make any changes to the project at the time of realizatsii. Imenno at this stage fail, many interesting ideas, because, wishing to get as much profit, the developer begins to release a draft of, in his view economically inappropriate components. Getting rid of natural objects in the village, the elements of its infrastructure, he first seeks to make maximum use of available land. The settlement, whose buildings often at times contracted to build as many houses, in the end it becomes uncomfortable to live in terms pokupateley. Popytki convince the client that he would benefit from such an “optimization”, often unfounded, since a greater degree of change project does not affect the cost of homeownership, and the quality of accommodation in nem. Priobretaya suburban real estate, most buyers identify conditions such as availability of parks and water bodies. Pay attention to the quality of transport links as well as excessive savings leads to the fact that in the rush hour, people are forced to stand in traffic in their own village. An important issue is the infrastructure. Shopping, sports, health centers must meet the usual level, and be within “walking distance”, but it is not located in close proximity to home ownership. Clients willing to skimp on such essential components of a comfortable living, it becomes less and less, even in economy class segment. Therefore, excessive budget cuts as a result of the project is reflected in sales performance, and hence its return and pribylnosti. Preumnozhaya kachestvoTrebovaniya to the quality of suburban real estate, buyers requirements, as demand becomes more rigid. Thus, for the success of the project requires a comprehensive approach. Among the most important conditions, which, according to Sergei Kozlovsky, it is necessary to observe, – “a good place and competent conception of the project and the organization of life in it. They are equally important for success, so in any case not to focus on one at the expense of the rest. “Defined the location of the site, you need to intelligently approach the planning of the landscape of the village, so that it fit harmoniously into the surrounding nature. At the same time to achieve a truly high-quality project, it should not skimp on the public area, they spent at least 30% uchastka. Kontseptsiya whole village should be supplemented with a unified architectural style cottages. But with the developer solution to this problem is difficult to handle without having in-house expertise to design. That’s why, for which the housing estate – a one-off project that is often faced with difficulties. Sometimes it is necessary to make changes not only in its adaptation to the characteristics of the selected area, but also by the client. Not infrequently the buyer asks to add a project at home or exclude one or another of its elements. Construction company, which performs a design for a contractor, it is not just competently and promptly make the necessary changes. “Of course, contain a large project office for most companies is rather expensive, but similar approaches to the design quality of recovered objects”, – said the consultant, “UNITY-SET”. Continuing, she notes the importance of highly skilled engineering staff of the company engaged in the construction of suburban real estate. Among the criteria: professionalism, ability to think outside the template, and respect for the client and the ability to work soobscha. Posledney component should be the organization of life in the village. “Do not skimp on infrastructure – said Sergei Kozlovsky, – it must meet the m
ost demanding requirements and imposed outside the village.” However, he notes that the creation of an external infrastructure complex is convenient as the villagers, who get accustomed to them the comfort level is not at the expense of ease of living, and the developer, as a modern infrastructure with rich opportunities will attract people of neighboring villages, and will pay a much bystree. Takim way, the cottage is not a question as simple as it seems to many, and for the success of the project requires several components. On the one hand, it is a sound approach investors, on the other hand – Qualification and professional architects and designers. And they face the challenge to create for the buyer comfortable suburban housing, taking into account the need for economic effektivnosti.